1949 Vogue Photo by Norman Parkinson.
Fashion photographers have always taken it to the streets. It's not a novel idea to shoot fashion spreads in the big city, they've been doing it for decades and decades! And why not? The city has action, architecture, movement, sounds, I suppose it can make the clothes and the scene come alive. But when I saw this one spread by Alberta Ferretti of models in a subway car, it actually made me stop and think. I wasn't sure if I liked it or disliked it.
So here's Ferretti's image:
And here's what a subway car in New York really looks like:
image: Wootang01/flickr
So I suppose to take something like this
image: ArtJoy4Ever/flickr
and turning it into this
alberta ferretti fall/winter 08/09 campaign/photographer: steven meisel
is quite a transformation for sure. Not sure for the better, but it does make you wonder what's the story behind the image, and after all, good art, as well as good art direction in photography, makes you ask questions.
FASHION & THE CITY THEN:
1936 Dress by Jay Thorpe
NYC in 1953
Chanel, 1961
Gordon Parks for LIFE 1950's
Norman Parkinson 1960
AND NOW:
Gucci
kate winslet Harpers Bazaar 2009 by: peter lindbergh
Steven-pan
